Presenters Name: Markus Dimmers
Employment Title: Senior Vice President Technical Marketing
Company: Alberdingk Boley GmbH
Biography: Markus Dimmers started working at ALBERDINGK BOLEY in 1990, since 25 years he is the head of Technical Marketing.
Presentation Title: New waterbased binders to solve well known problems in Architectural Coatings
Presentation Abstract: Everyone in our industry knows of common problems in architectural coatings, may it be dirt pick up, colour stability, stain resistance or surfactant leaching — just to name a few of them. This paper will try to show some novel approaches to solve some of these “holy grails” of paint manufacturing and will try to outline that a holistic approach of paint formulation is the best way forward to make bigger steps in product performance.
