Presenters Name: Charnchai Dangchakorn
Employment Title: Technical Sales Manager, SEA
Company: Elementis Specialties
Biography: Charnchai Dangchakorn is a Technical Sales Manager for Southeast Asia with over 18 years of experience in the paint and coatings industry. For the past eight years, he has been driving market growth and strategic expansion with Elementis. His career includes key roles at Nippon Paint and TOA Paint, where he gained extensive expertise in technical sales and product development. Charnchai is recognized for his ability to deliver complex technical sales strategies and support customers across diverse market segments in the region.
Presentation Title: Optimize Opacity, Maximize Profitability
Presentation Abstract: Elementis introduces its groundbreaking Additive Opacity Toolbox, a comprehensive solution specifically engineered to empower modern paint formulators to simultaneously achieve significant cost reduction and substantial sustainability enhancement without any compromise on critical performance characteristics. This advanced toolbox operates by precision optimization of titanium dioxide (TiO2) dispersion and inter-pigment spacing within the coating matrix. The result is the ability to realize meaningful TiO2 savings while delivering demonstrably superior hiding power, which translates directly to true, reliable one-coat coverage. Furthermore, the technology achieves a remarkable improvement in the paint’s overall spread rate and application efficiency. Designed with a clear focus on lowering the overall CO2 footprint, this system provides a strategic response to major market challenges, including acute cost competitiveness, escalating demand for resource efficiency, and persistent titanium dioxide supply constraints.
